Ulta Beauty + Target | 2021 partnership launch

Various Social/Digital creative

In the summer of 2021 had the opportunity to lead the creative approach to a new and exciting partnership between Ulta Beauty and Target. We were tasked with announcing the partnership, establishing how both brand voices could sing in harmony, along with creating a social and digital style guide so both Target and Ulta Beauty could be woven together creatively. An additional challenge was solving how to tell a multi-brand and multi-category product story in a way that was in service of all brands. Below are just a few examples of how it came to life in social and digital display.

The Visual Approach Overview: The UltaBeauty pattern is used as a dynamic tool to introduce the partnership and unveil a plentiful look at the new, exciting beauty brands now available at Target.

ACD - myself
AD/D - Jessie Reagen
AD/D - Derek Huber
AD/D - Per Ruff
CW - Minami Furukawa
PM - Ashley Pesses
EM - Kara Bartlett
Animation/3D render - Gasket