Sweet Martha's Cookies are a staple of the Minnesota State Fair. So when I was approached to create a Snapchat Geofilter for them, I was ecstatic. I pitched 12 concepts and they ultimately landed on the "cookie frame". I geofenced 3 locations around each of their stands and we went live on the opening weekend of the fair and again over labor day weekend. In the end, we had over a million views and uses!
AD/D - Myself
CW - Jennifer Olson