This project was to acquire followers via six paid Instagram ads running November-December. The series had to reflect seasonal moments via products that cross the style categories (Home, A&A, Beauty) + hard lines and represent the best of what Target is doing on Instagram.

We made sure to inspire her to “follow” Target Canada instagram by serving up seasonally relevant products in a witty, poppy way that satisfies her appetite for style and function.

 

 Edgy with some shine or winter white and divine? Warm up in whatever is totally you.

Edgy with some shine or winter white and divine? Warm up in whatever is totally you.

 Bribe the naughty. Reward the nice. You know who gets what.

Bribe the naughty. Reward the nice. You know who gets what.

 Loud and bold. Glitter and gold. Either way is equally stunning.

Loud and bold. Glitter and gold. Either way is equally stunning.

 Out to play or in to stay? This could snowball into something awesome.

Out to play or in to stay? This could snowball into something awesome.

 Test your poker face or carol the night away. Let the sip and sing begin.

Test your poker face or carol the night away. Let the sip and sing begin.

 Where quirky meets classic. Say “super chic tree” fives times fast.

Where quirky meets classic. Say “super chic tree” fives times fast.

 Spin your cookie swap with a little stripes or shine and a whole lotta sprinkles.

Spin your cookie swap with a little stripes or shine and a whole lotta sprinkles.

ACD - Jon Baugh
AD - myself
CW - Jesse Gadola