This project was to acquire followers via six paid Instagram ads running November-December. The series had to reflect seasonal moments via products that cross the style categories (Home, A&A, Beauty) + hard lines and represent the best of what Target is doing on Instagram.
We made sure to inspire her to “follow” Target Canada instagram by serving up seasonally relevant products in a witty, poppy way that satisfies her appetite for style and function.
ACD - Jon Baugh
AD - myself
CW - Jesse Gadola