Now Next Poster Design System

For this quick turnaround project I was tasked with creating a design system that would be used for all collateral for Target's Leadership seminars. The creative would be used on name tags, the schedule of events, reception cards and, of course posters. I decided to lead with a hero design package but also create a series of posters all around Target's logo, a circle. Inspired by '60s design, I wanted to pay tribute back to when Target first started under the Dayton name. 

AD/D - myself