Holiday Target GIF(t) Maker

Guest Engagement through an App Experience  

Memes and GIFs are the way millenials speak to each other. After all, a picture is worth a 1,000 words. Using commonly shared sentiments throughout the holiday season, we created a library of branded GIFs to give personal and relatable 1-to-1 responses for our guest engagement team. In the end, we ended up creating 60 different GIFs and an app for our fans to pick their favs and share out on their favorite social channels. Below are my favorites from each concept.  

 

CandleCraze_InTheCandleAisleLike.gif
CozyWFH_SooooManyMeetingsToday.gif
Grabthemall_Ilovethisoneandthisoneandthisone.gif
HolidaySweaters_Toosoon.gif
Indulging_Myholidayhaulbelike.gif
IWantAlltheThings_Myholidaylist.gif
SantasSleigh_Shoppinglikeyouknowwho.gif
SockShuffle_Holidaysgotmelike.gif
SuperExcited_Meintheholidayaisle.gif
SwitchingBasket_Holidayshoppercomingthrough.gif
TargetRunWon_Nailedit.gif
Unboxing_WhatdidIevenorder.gif
WinterHibernation_Winteringlikeaboss.gif
WoahatFirstSight_Myhappyplace.gif

ACD - Jon Baugh
AD/D - myself
CW - Jesse Gadola
DP - Josh Thacker
P - Kevin Horn

Developer - Joe Wulff