As we all know Easter is all about the baskets. So this year we did a little twist on them to plus up the traditional. We created numerous pins to highlight our top products and to inspire the guest. We also did a number of digital videos and social shorts involving real bunnies. Lastly, we made an immersive FB canvas ad to show off our exclusive candy, inspire unique ways of egg decorating and highlight other fun activities for our audience.
ACD - Jon Erickson
CW - Jesse Gadola
MD - Josh Lane
Pinterest Pins - Blue Ox | Ben McKean & Betsy Thayler